50 Years of Deadly

Our NAIDOC logo features a community gathering symbol by Wiradjuri artist Amy Kilby, created as a visual anchor for the 2026 campaign. Responding to a milestone that marks five decades of NAIDOC, the design reflects resilience, collective strength and momentum, honouring those who shaped the movement while looking forward to the next generation.

“Fifty Years of Deadly marks a milestone. It’s a tribute to the people who built this movement. the Elders who stood firm, the organisers who made space, the artists who turned resistance into expression, and the communities who keep showing up, year after year.” - NAIDOC Committee  

Meet the Hoodie made for every season. Soft, breathable and cut in a relaxed oversized fit, this cotton blend essential earns its place in your wardrobe all year round. A generous adjustable hood and front pocket make it the kind of piece you reach for first on a cool morning or throw on when the weather can't make up its mind. Light enough to layer, cosy enough to count, and easy enough to wear with everything you already own.

Featuring wearable First Nations artwork, printed in-house in our Meanjin studio, we are proud to keep as much of our production on-shore as possible to support local jobs and training. Discover the meaning behind this piece through the artwork story below.

Reasons to Love
Product: Cotton Blend Hoodie
Colour: Black
Fit: Unisex
Material: 80% Cotton, 20% Polyester, 320gsm
Washing: Cold machine wash inside out. Do not bleach or wring. Do not tumble dry. Cool iron not on print side. Do not dry clean.
Artwork: NAIDOC 2026 Logo
Artist: Amy Kilby

More Good Stuff
Fit Advice: Women’s tees are a fitted style, size up if unsure or between sizes, or if you’re after an oversized fit. Unisex is a classic fit with longer body and sleeves, suitable for everyone.
Matching: Explore our wide range of jumpers or pair with matching accessories to elevate your style.
Can I wear this? Designed for everyone. A symbol of inclusion, respect, and allyship. Learn more.